Flannery Inc.

Based in San Fernando, California, Flannery Trim has been at the forefront of the drywall and plaster trim industries for over 30 Years. From architect to installer, Flannery is there to aid, instruct, and inform. 

Flannery management felt very strongly that a carefully thought-out website combined with the right mix of content and services would give them a distinct competitive advantage in their market. They also believed that leveraging the web for sales and marketing would be the quickest way to grow market share and reduce their cost of sales. Flannery looked to Point One Media to help them not only create a new design concept for the company website, but also to help them understand the type of online services they could offer their customers. 

Flannery Trim needed to provide their clients with the ability to browse their library of drywall trim products and place an order for price quoting. The online library had to include all the architectural specifications, drawings, and installation information for each product. The inventory also had to be supported by a shape finder to aid customers in finding the trim for their specific application.  

Technology Features

• Content manager for web pages
• Shape finder for matching products with applications
• Highly customized inventory manager with shopping cart
• Ability to add architectural CAD files to inventory items
• Project gallery
• Industry blog
• Social media integration

Results

On the company website, clients can now easily find and purchase Flannery products from building material dealers throughout North America. The site also provides clients with all the necessary files and support documentation to support their purchase. In addition, Flannery staff can now easily manage all of their online content and is already leveraging their website with a variety of online marketing techniques.

Testimonial

For the past three years, Flannery has relied on Point One to guide us through the ever-changing website and Internet protocols. We approached Point One in 2007 to assist us in overhauling our company website. They proceeded to design and deliver a completely “hands-on” website software that allowed us to control our site’s content. Point One has continued to create the much-needed software to allow us to keep our website relevant in the construction industry. October 2010 marked the most recent software conversion that Point One has provided to us and they continue to impress us with their knowledge and expertise.

Apart from the software we received, Flannery has enjoyed an excellent support relationship with Point One. No question has ever been treated as unimportant or unnecessary. Much of Flannery’s advertising and web content is filtered through the brilliant minds at Point One. We are constantly seeking their advice on what is best for Flannery’s advertising budget and goals. We look forward to several more years of working with Point One Media to make the Flannery name even stronger. —Gary W. Jayne II, Sales Manager for Flannery Inc.


View at www.flannerytrim.com