Forestry & Construction

Forestry & Construction entered the used machinery marketplace in 1982. The company's primary focus in early years was refurbishing and servicing popular logging and construction equipment. The last 15 years have seen a change in focus primarily to parts sales. Forestry & Construction has approximately 600 suppliers in the U.S. and around the world.

Project Overview

Just in time for 2012, the reconstructed website for Forestry & Construction now offers more information for site visitors. Emphasis was placed more so on the website's functionality rather than a complex graphic design. The company is now equipped with a simply designed managing tool used to add and remove items from its online inventory. The website's e-commerce solution features an expandable online catalog allowing users to submit requests for quotes using an online cart. Limitless categories and subcategories can be added to the site by a Forestry & Construction staff member using any computer with an internet connection, and with minimal training. If in the future the company chooses to sell products online using a real-time payment integration, the catalog can easily be converted to accommodate.

Features

• Custom graphic design
• Content manager for web pages
• Featured content block throughout
• Add-to-cart functionality to manage inquiries

Results

Forestry & Construction is now equipped with an easy-to-update and modernized website that showcases the wide range of parts it carries. With more of its inventory available online, the company is sure to attract more business from around the world. The technology Point One Media used to power the new website will help it place higher in search engines and increase site traffic, which will lead to even more sales.

View at www.forestryconstruction.com.