Point One Media Offers Two Options for Adding E-commerce to Your Website

The ability to shop online offers customers a world of options and an easy way to get directly what they want. Consequently, more and more businesses are choosing to add online shopping carts to their websites. The most efficient way to make this happen is through the use of either PayPal or Google Cart – two highly trusted and well-established e-commerce systems. Point One Media can help set your website up with either option.

In order to sell items directly from your website without involving a third party, your company must be Payment Card Industry (PCI) compliant and follow a worldwide standard that has been in place to help minimize credit card fraud. Requirements to become PCI compliant are time-consuming, highly technical in nature, and often very expensive. That is why the majority of small- to mid-size businesses wanting to create an online store choose to use PayPal or Google Carts instead.

The benefit of choosing one of these systems rather than internally managing your online store is ease of use, affordability, and accountability. You will enjoy not being legally responsible for credit card information submitted by your clients.

The Google Checkout shopping cart uses CSS and JavaScript to enable the quick addition of shopping cart functionality to your website. Your customers can add items to the cart and then complete purchases through Google Checkout. Similarly, it's PayPal that collects banking information from customers instead of you.

By going through an established system, you avoid having to collect and process credit card transactions submitted by your customers, and therefore, do not require any training or licensing associated with operating an online store. Customers also feel comfortable doing business with you when they see established e-commerce systems in place on your website. Let Google Carts or PayPal do the work for you. Point One Media can show you how.

Call us today to find out more about how easy it is to start selling items directly from your website. Reach us at 877.755.2762.