Business Knowledge Base

Delivering some extra tangible and measurable value beyond core offerings will strengthen relationships with clients.

When you make it more about the value beyond your core service, it's hard for buyers to argue that paying a bit more isn't worth it

Web-surfers are only limited by the time they are willing to spend.

Conventions and other industry events translate into new business opportunities and cost-savings for the company.

While a "good enough" website might make your accountant happy in the short-term, in the long-term it will cost you money and customers

Gartner releases new report on the future of customer service and social media

You may have already heard of the next generation of computer technology, and you may even be using it.

2009 proved to be a challenging year for even the most astute business people.

I'm almost always the first one in the office every morning and part of my morning ritual over the past 15 years has been picking up the faxes that come in overnight. I actually look forward to them as they most often relate to sales or customer projects and sometimes I feel a bit let down if there is nothing on the machine. During the past few months I've noticed the fax machine has become eerily silent.

While most business owners already have a company website, many are just starting to market those sites online. Internet technology can be confusing and online marketing tools are no exception. From free search engine listings to pop-up ads, banners, keywords, and everything in between, the options for choosing components of a successful online marketing program are plentiful.